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Research papers

Researching the unresearchable

In the UK, 6,000 people take their own lives every year; 4,000 of them are men. Samaritans sought to develop an ad campaign aimed at reducing male suicide. The campaign was aimed at men in low income groups living in the most socially deprived areas...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Nick Johnson, Nicola Peckett
Company: Volante Research
November 13, 2011
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Citation

Johnson and Peckett (2011a, November 13). Researching the unresearchable. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/researching-the-unresearchable